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Cookie Policy


Cookies are essential in order to allow you to login to our website and experience the amazing discounts we have to offer. By using our website you agree to the use of cookies in accordance with our cookie policy.

What are Cookies

Most websites you visit will use cookies to improve your user experience by enabling that site to remember you, either for the duration of your visit (using a ‘session cookie’) or for future visits (using a ‘persistent cookie’).

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server. Each cookie is unique to your browser. It will contain some anonymous information such as a unique identifier, the website name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

All cookies used by SportPursuit are 'first party' cookies. This means that any cookie set on the SportPursuit website can only be read back from the SportPursuit website. No other website is able to read or access information from any cookie set by the SportPursuit website. We do not use 'third party' cookies which would permit this sort of behaviour by other websites.

Cookies are not programs and therefore cannot contain viruses or other malicious software.

How We Use Cookies

You can find a summary of the various types of cookies we use in the table below. Our cookies are use for 3 types of operations:

Cookie Type Purpose
Strictly Necessary Cookies

These cookies are essential to enable you to move around the SportPursuit website and use its features. Without these cookies you cannot for example log into the website to access our sales.

For example these cookies allow you to log in to the SportPursuit website to access our flash sales – note, this cookie is passed under HTTPS in an encrypted format. This provides the most security when identifying you as a user.

Performance Cookies

The cookies let us monitor how the SportPursuit websites is performing. These cookies do not let us identify users and we combine the information which they provide us. We use this information to maintain, operate and continually improve the user experience for our users on the SportPursuit website.

For example, these cookies allow us to test different design ideas for particular pages and understand how well these pages work for our users

We also use Google Analytics. Google Analytics is a system used by many website to record information about who visits a website. Google set five different cookies with expiry dates ranging from 1 day to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They do not contain any personally identifiable information. You can find out more about how Google use cookies at

Functionality Cookies These cookies allow us to record information about choices you’ve made and allow us to tailor the website to you.


Controlling or Deleting Cookies

Depending on which web browser you use it is possible to control how cookies are used, or to delete existing cookies from your computer. You can find instructions on how to control the use of cookies, or delete cookies from your computer at

Please remember that if you delete or restrict cookies from the SportPursuit website you may not be able to use parts of the website and its features and services.