DISCOVER THE WORLD'S BEST SPORTS GEAR

SportPursuit inspires you to get outdoors more, in gear that you will love. We scour the globe to bring our members the best deals on top sport and outdoor brands at members-only prices.

Love your sport? Join the Pursuit!

What we do

  • World's best sport & outdoor brandsWorld's best sport & outdoor brands
  • Unbeatable prices, typically 30-70% offUnbeatable prices, typically 30-70% off
  • Available for 7 days onlyAvailable for 7 days only
  • Deals straight to your inboxDeals straight to your inbox
  • Exceptional customer serviceExceptional customer service

Our brands

We work with over 600 top sports brands to bring you carefully selected, quality product ranges in all of our sales.

We love discovering new brands to feature on the site, so if you know a brand you think would be great on SportPursuit,
please drop us a line.

Here’s a selection of the brands we work with. Click here to see the full list!

Our mission

We love the freedom of the outdoors, the purity of escaping, discovering, not thinking, just experiencing. We also love great gear. We love the way it feels, the way it fits, the way it always does the job and, perhaps sometimes, the way it makes you look the part. We also believe the best kit should be available to anyone who is active - no matter what level. It shouldn’t just be for the pros.

So our mission is to lead a revolution and inspire more and more people to discover gear they'll fall in love with. Because we know that once someone buys a great piece of kit, they never regret it.

Get to know us

Meet the team

At SportPursuit, we’re all united by one thing - a love for sport and great sports kit. From our buying team to our customer service champions, we’re all sports enthusiasts like you. From cycling to slacklining, we love being outdoors and always seize the opportunity for a new adventure or challenge.

Victoria Walton

Victoria Walton

COO & Founder

My Sport

Cycling

Why

That sense of achievement

Sporting Dream

Complete an ironman (and make it to the finish in one piece)

Adam

Adam

CEO & Founder

My Sport

Hiking

Why

Getting away from everything!

Sporting Dream

Climb an 8000m+ peak...

Rhys Jones

Rhys Jones

Commercial Director & Founder

My Sport

Skiing, golf, rugby and football

Why

Competition and beating your mates!

Sporting Dream

Swansea City to win the Premier League!

Luke Pikett

Luke Pikett

Product Manager

My Sport

Running and cycling

Why

Find the limits of what you're capable of

Sporting Dream

Get good at golf so I have something to do when I'm old and retired

Blake Lancaster

Blake Lancaster

Head of Customer Service

My Sport

Anything in the mountains

Why

Getting away from it all in awesome surroundings; and the hunt for untracked powder will never lose its appeal.

Sporting Dream

To ski a first descent in a remote mountain range.

Anna Gardner

Anna Gardner

Online Marketing Manager

My Sport

Snowboarding

Why

Incredible to be in the mountains, taking in the fresh air and flying down some untouched off-piste

Sporting Dream

My dream would be to live at the foot of an incredible mountain range, just on the edge of London. I'd be able to go boarding every day and the snow on the mountains would always be amazing and fresh. Back at my house the weather would be a consistent sunny 24 degrees. I think that's achievable.

Jess Shirling

Jess Shirling

Senior Marketing Manager

My Sport

Skiing, Cycling, Triathlon

Why

It's fun

Sporting Dream

heli skiing

David Haywood Smith

David Haywood Smith

Developer

My Sport

Country sports

Why

Being out in the fresh air and countryside

Sporting Dream

To achieve a Macnab

Kath Smith

Kath Smith

Chief Sales Officer

My Sport

Fell walking, pilates and golf

Why

A chance to switch off in breathtaking surroundings - usually the Lakes and Dales. Building core strength and competing against myself and the golf course!

Sporting Dream

Climbing all of Wainwright's peaks

Andrew Mays

Andrew Mays

Lead Merchandiser

My Sport

Hillwalking

Why

Great exercise, scenery and culture

Sporting Dream

Embark on a trip to Everest Base Camp

Bryn Snelson

Bryn Snelson

Marketing Director & Head of International

My Sport

Skiing & Cycling

Why

The freedom

Sporting Dream

Ironman

Steve Blake

Steve Blake

Chief Technical Officer

My Sport

Triathlon & Cycling

Why

I love seeing how far I can push myself to the limit

Sporting Dream

Ironman

Andrew La Niece

Andrew La Niece

Merch Team

My Sport

Hiking

Why

.

Sporting Dream

.

Lucie Custance

Lucie Custance

Head of Logistics

My Sport

Triathlon

Why

.

Sporting Dream

Win Kona

Daniel Badtke

Daniel Badtke

Developer

My Sport

.

Why

.

Sporting Dream

.

Chris Taylor

Chris Taylor

Merchandising Team & Bike Encyclopedia

My Sport

Cycling

Why

Both the social aspects of riding and the solitude it can bring when flying solo. Also, it's great to push both body & mind to the limits from time to time and I was finding skinny jeans just weren't tight enough... HELLLO LYCRA!

Sporting Dream

To ride all the famous climbs

Gilad Nachmani

Gilad Nachmani

Merchandising Team

My Sport

Speed Backpacking/Ultra Distance

Why

The ability to actually see a lot of outdoors and many places in a very short time frame. It is also a serious challenge, fitting 30-50 miles a day, over several days.

Sporting Dream

In the immediate run - Walk the Cape Wrath Trail in 7 days (220 miles of Scottish Highland), in the long run, probably do some of the longer trails in the Americas.

Benjamin Kissel

Benjamin Kissel

Customer Support Ninja

My Sport

Ultra Running

Why

Nothing makes you feel alive more than being chased by a raving cow at three in the morning when you're nine hours deep into a run across the South Downs.

Sporting Dream

To gain a FKT (Fastest Known Time) on a long distance trail or two. I'm not fast enough to win races, but I can still push my boundaries if I make my own path.

Wade Rimbach

Wade Rimbach

Marketing Associate

My Sport

Swimming

Why

.

Sporting Dream

.

Magdalena Wojtkowiak

Magdalena Wojtkowiak

Merchandising Team

My Sport

Skiing

Why

.

Sporting Dream

.

Eduardo Coria

Eduardo Coria

Developer

My Sport

.

Why

.

Sporting Dream

.

Alex Lepretre

Alex Lepretre

Developer

My Sport

.

Why

.

Sporting Dream

.

Don't just take our word for it

  • "You don't have to pay extortionate prices to get the kit you want.. check out this cracking little website" triradar
    "Bringing together retail, online, social and media, SportPursuit is an utterly new player in a Britain with a renewed love of sport" real business
    "It feels like a premium shopping experience until you look at the prices" cyclosport
  • "Just received my first order this morning and i can honestly say that i am highly delighted. Well worth waiting for. Quick response from the company.I would highly recomend this site to anyone. Many thanks" - Angie B triradar
    "I felt the order was easy to place, the goods arrived in a timely manner and were well packed. I had cause to return one item, website great, easy to return and credit was speedy. Well done." - Andrew F real business
    "I've bought a few things from sportpursuit.com and love their low prices. And if on the off chance there is an issue with your purchase their customer service team are second to none!" - Kalli I cyclosport